This course is designed to guide entrepreneurs through the essential steps of starting and operating a home health care business. Whether you’re interested in non-medical home care (companionship, personal care, meal prep) or skilled home health services (nursing, physical therapy), this course will provide insights into licensing, business structure, finances, client acquisition, and long-term growth. Industry experts will share best practices, real-world examples, and actionable steps to help you launch a sustainable business.
⚠️ Disclaimer: Home health care regulations vary by state. Licensing, certification, and operational requirements are subject to state-specific laws. It is essential to check with your local health department, state regulatory agencies, and legal professionals to ensure compliance with your state’s requirements.
Curriculum
- 5 Sections
- 24 Lessons
- 1 Week
- Module 1: Business Fundamentals & Industry OverviewThis module introduces the home health care industry, including market demand, business structures, and legal considerations. Participants will evaluate their motivations, skills, and readiness to enter the field.6
- 1.1Overview of non-medical vs. skilled home health care services
- 1.2Market trends and demand analysis at local and national levels
- 1.3Identifying service gaps and business opportunities
- 1.4Evaluating your skills, experience, and business goals
- 1.5Legal aspects of starting a home health care business
- 1.6Understanding the role of state and federal regulations
- Module 2: Compliance & Financial ReadinessThis module focuses on the legal and financial aspects of launching a home health care business, including licensing, taxation, and funding strategies.6
- 2.1Choosing the right legal structure: Sole Proprietorship, LLC, or Corporation
- 2.2Licensing, certification, and state-specific requirements
- 2.3Understanding Medicare, Medicaid, and private insurance billing
- 2.4Developing a financial plan and securing funding sources
- 2.5Record-keeping and financial best practices for home health businesses
- 2.6Insurance requirements: liability, workers’ compensation, and bonding
- Module 3: Client Acquisition & Marketing StrategiesThis module covers essential marketing and client acquisition strategies to establish and grow a home health care business. Participants will learn how to effectively reach potential clients and referral sources.6
- 3.1Choosing a location and defining your service area
- 3.2Building referral networks with hospitals, social workers, and senior centers
- 3.3Marketing and branding strategies for home health care businesses
- 3.4Utilizing digital marketing, social media, and local outreach
- 3.5The role of client testimonials and online reputation management
- 3.6Insurance considerations for clients and employees
- Module 4: Operations & Business Growth PlanningThis module provides insights into managing daily operations, hiring and training caregivers, and planning for long-term business success.6
- 4.1Developing company policies, client intake procedures, and service agreements
- 4.2Hiring and training caregivers: background checks and certification requirements
- 4.3Creating a sustainable financial plan (3-year, 5-year, and long-term planning)
- 4.4Strategies for expanding services and scaling your business
- 4.5Professional growth and continuing education in the home health care industry
- 4.6Quiz #110 Minutes10 Questions
- Maximize Your Investment with MEH1
Instructor
